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John McGarvey

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John McGarvey's blog

Things I like, and things I don't...
November 26

I've moved...

Well it's a while since I was round this way. I got back from Russia a little while ago now, and I've taken up residency at my new blog: John McGarvey, web copywriter.

I doubt I'll update anything here any more, so it'd be great if you want to visit me at the new address instead.
September 06

I'm going missing for a while

I know, I know. It's been a while. Sorry. But I've been busy. Well, as busy as it's possible to be when you're unemployed. Since leaving my job at the start of July I've been surviving on the odd bit of freelance work, but generally spending my time doing as I please and feeling extremely relaxed. I'd recommend it to anyone.
 
Having said that, I can feel myself slipping into a self-made pit of lie-ins, daytime telly and extended lunches. So it's time to do something. I've decided to go to Russia. Specifically, I've decided to do the Trans-Siberian railway. At over 9,000km and 10 time zones, it's a bit of a way.
 
This evening I've been packing my bags, sorting out my documents and panicking. Actually, I've mostly been panicking. I fly to Geneva on Saturday (I wanted to get the train all the way, but it's a long story...). From there I'm going over land and sea (including the Trans-Siberian bit) to Tokyo, before taking the easy way out and flying to visit Australia and New Zealand before coming home.
 
I should be back just before Christmas, but I'm not sure what the KGB are like these days.
 
Wish me luck. And if you tell me your address, you might even get a postcard from Siberia.
July 15

Latchmere's got a wave machine

Thursday night. Cafe de Paris in London. It feels like some kind of members' club where I should be sitting on overstuffed furniture, puffing on a fat cigar and pretending to be important. Not the sort of surroundings I've seen a gig in before. But hey, there's a first time for everything.

It's 9.30pm and the first support act's meant to be on. But presumably he's backstage somewere quaffing free beer. We're paying for our (overpriced) bottles ourselves, but at least things are livened up by the appearance of a woman next to us who seems to be wrapped in a snake. A real snake. The flyer promised "improbable pomp" and "strange entertainers". Guess they managed that - and none of the bands have hit the stage yet.

It's a little before 10, and the first of the support acts gets up to do his stuff. I don't know his name, but he has an awful dress sense and appears to be singing about his trainers. I think it might be time to move onto the vodka. Still, at least the chandelier above the main dance floor looks nice.

Next up: the Rumble Strips. This lot are much better. And they have a trumpet, which sends them up in my estimation immensely - it's not all about guitars you know. I can't help thinking the drummer looks a little like Jimmy Saville, but in my defence, it's dark, I'm wearing my contacts and - like the rest of the crowd - I've had a couple of beers.

They've warmed things up a bit, but everyone's here to see one band: The Maccabees.

Taking to the stage to a standing ovation (there aren't any seats), they blast straight into a storming set. As my gig-going companion Phil says: "I didn't think they were the sort of band who'd get us moshing". Wrong, wrong, wrong.

As my smelly, sweat-soaked t-shirt, trodden-on feet and ringing ears testify, they absolutely are the sort of band who get the crowd going. We're right down the front and moving with the music - or at least it feels like it. In reality I might well resemble a confused Peter Crouch, just with shorter limbs.

The band close the performance with Latchmere and Lego (listen to them on MySpace), but the crap security guys get on stage and block our view. Luckily their authority's totally undermined by the band, who wonder if they "might get a hug" from the men in black. In fact, the Maccabees seem a little bowled over by the reception - it's not as if their performance doesn't deserve it, but it's nice to see a band having fun on stage.

Back to the bar for a quick drink, then the fun of locating a night bus home. The DJs aren't really doing it for me, and I want to go and visit Latchmere Leisure Centre (just down the road from where my bed for the night is located) in the morning.

Strange surroundings, but the Maccabees made this a cracking night. Any band that makes a dull south London swimming pool into a catchy song is ok by me. It's got a wave machine you know.

June 18

Death of the dirty diesel

Over a year ago, I started a blog elsewhere. I only managed a couple of posts before getting bored. I've decided to republish one of them here, after seeing the offending advert on telly this morning. So here goes...

There's a particular Honda advert that seems to be getting a lot of exposure at the moment. Running under a tagline of "change something", it tells the story of the company's "whisper quiet diesel".

I don't have a problem with car manufacturers coming up with new ideas. Really, I don't. The truth is that while the car has helped send the planet careering down the road marked climate change, it's also brought massive benefits to society too. Whatever you think, it's here to stay, so anything car makers can do to help reduce the impact these lumps of metal have on our planet should be welcomed.

I do, however, object to the misleading nature of Honda's marketing. Take a look at the campaign's website. Flowers are sprouting from the top of the page. Birds flutter happily, while rays of sunlight and rainbow colours brighten everything up. The television advert (click "see the film" on the website) tries to be even more sickeningly right on, juxtaposing a smelly, smokey old diesel engine next to Honda's alternative which emits nothing worse than a quiet hum and what looks very much like harmless steam.

The implication? Buy a car with this engine and nature will thank you.

Now hold on for just one moment. It's true that in general the cars of today are cleaner and safer than every before. But they still emit copious amounts of greenhouse gases. Their manufacture, running and disposal still uses a tremendous number of resources plus massive amount of energy.

It seems to me that Honda is on shaky ground here. "It's clean" shouts the website. Sure it is, if you wash it. Cleaner than the cars of ten years ago, of course. But clean in the clear air, at-one-with-nature way that this advertising campaign implies?

No way.

Look Honda, give us some credit and stop trying to mislead us with elaborate marketing and clever imagery. You're a company that's leading the way and actually developing some credible alternatives to the traditional automobile.

So keep pouring the cash into projects like the Civic Hybrid, and in the meantime own up to the fact that the other cars you make are still a long way from being a green form of transport. They'll sell anyway - and you might just receive a bit of respect for being honest about things.

June 14

What's that coming over the hill?

If the Top 40 is representative of the average Briton's musical tastes, then I think it's fair to say that the average Briton should never be allowed near any sort of music amplification device again.
 
Having said that, every once in a while a track appears in the upper reaches of the charts that actually deserves to be there. It happened this week: check out what's at number four. That's right, it's The Automatic with Monster.
 
Regular readers will be aware that I've plugged them before - most recently after seeing them provide the high point of an otherwise average gig. The volume went up in our (hired) car when the single was played on the chart show on Sunday, and I'd urge you to have a listen (check them out on teenage hangout website thingy MySpace) and pick up their album when it comes out on Monday.
 
It certainly makes a change from Sandi Thom (Is she a marketer's contrived creation or not? Answer: it doesn't matter cause the song's cliched rubbish) and the World Cup crap that's getting far too much airplay.
 
Sadly The Automatic's forthcoming gigs are pretty much all sold out, so you'll probably have to take my word for it that they're really rather good live too.
 
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